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WordPress owner Automattic invests in business email startup

Email service
(Image credit: Shutterstock)

Startup email service Titan has secured $30 million in funding from WordPress parent company Automattic.

Like paper, email services often still have a key role to play for many businesses, despite rumors of an early demise, and Automattic clearly wants a piece of the action.

Titan says it will use the investment from Automattic, which bringing total investment value in the company up to $300 million, to expand its product suite for customers.

Invest in email 

Titan's stand out features include scheduled send, where users can time their new emails to send at a time when it's most likely to be read. 

Like Gmail and other email service providers, Titan also also offers follow-up reminders and includes email templates.

Bhavin Turakhia, Founder and CEO of Titan, said: "Email is used by over 1/6th of the global population for work, yet very little innovation has happened in business email over the last two decades.

"In Titan, we've built a platform specifically designed for professionals and businesses with features that drive their goals – streamlining workflows, automating tasks and making conversations richer and more contextual."

Titan is currently available through its partnerships with several web presence providers, including WordPress.com. 

With that, users that purchase a WordPress.com website will have access to Titan's emailing service with a three-month free trial for new customers.

“We are excited to make our largest strategic investment to date in Titan, and we are working to integrate it deeply on WordPress.com as a tool to help customers build a professional brand online,” said Matt Mullenweg, founder and CEO of Automattic. 

“We believe in Titan’s potential to create a world-class suite of productivity tools that offer an in dashboard, customized user experience, in which it gives users and partners ownership and control over their personal data.”

Abigail Opiah

Abigail is a B2B Editor that specialises in Web Hosting and Cloud Services news at TechRadar Pro. She has been a journalist for more than three years covering a wide range of topics in the technology sector. She is now interested in receiving the latest B2B news and updates on website builders, domains, e-commerce platforms and Web hosting.