Microsoft has launched a new initiative designed to attract even more customers to its collaboration platform, Teams.
As described in a Microsoft blog post (opens in new tab), the company is kickstarting a device trade-in scheme, whereby businesses can claim cash back on old video conferencing hardware and desk phones when they make the switch to Microsoft Teams.
The scheme will be facilitated by a partnership with Network-Value, a company that specializes in global device trade-in and responsible equipment disposal.
Microsoft Teams expansion
Earlier this week, it was announced that Microsoft Teams has breached yet another major milestone, racking up more than 270 million monthly active users (MAUs). For context, the service is said to have attracted fewer than 50 million daily users before the pandemic began.
However, Microsoft CEO Satya Nadella has warned that he does not expect Teams to sustain the current rate of growth. Indeed, with many businesses having now settled with a software partner, bagging new customers will surely be more difficult for Microsoft this year.
That said, the company will continue to do everything in its power to expand the Microsoft Teams empire, with the support of new initiatives like the trade-in scheme.
“IT and facilities directors are facing many tough decisions as businesses evolve to support a hybrid workplace. Considerations include the transformation of existing office space, standardizing the meeting experience globally for all employees, recouping residual value out of existing hardware and disposing of end-of-life devices,” wrote Microsoft
“When it’s time to upgrade your desktop phone or video conferencing systems, we’ve made it easier by leveraging the value of your existing hardware. Instead of spending valuable time trying to sell or recycle your hardware, simply contact Network-Value to receive a fast, competitive quote on your device inventory.”
Another way in which Microsoft will attempt to capture an even greater slice of the pie is through a continued focus on feature rollouts.
In recent weeks, for example, we’ve reported that Microsoft Teams is set to receive new features that let users hide their own face during a video call, use their smartphone as a walkie-talkie and run the software in a virtual machine.
Microsoft will hope that a combination of continual upgrades and out-of-the box thinking (as demonstrated by the trade-in program) will help make 2022 as successful as previous years where Teams is concerned.
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