Twitter has officially announced a project to integrate 'retweeting' functionality into its microblogging platform.
Although RT or retweeting other people's comments is a fundamental reason for Twitter's success, the Twitter site does not make the process easy.
On the site, people have to retweet manually by copying and pasting a tweet and adding the letters RT to the start – or, more commonly, drift to a third-party twitter client which makes the process easier.
However Project Retweet marks the company's move into making retweeting much easier.
Now, people will see retweets in a different way in their Twitter feed, be able to quickly retweet their friends' and followers' comments and even show who has retweeted that comment.
It's a big project, apparently, and one that has surely been on the cards for a long time.
"We are still sketching out exactly how this feature and its API counterpart works, said co-founder Ev Williams on the company's blog.
"Sharing our thoughts before launching means developers will have the opportunity to prepare their applications.
"In a few weeks or so we'll launch the feature on our web site and because app developers had a chance to prepare, it should become available across most of the Twitter ecosystem about the same time. This way, we can all enjoy retweeting—however we choose to access Twitter."
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.