If you've been waiting for this moment since May, it's finally here.
The Xbox One is now on sale on the East Coast, and as midnight strikes across the country, Microsoft's next-gen console will be finding its way into the hands of eager gamers everywhere.
Microsoft rang in the Xbox One release with a bang, hosting blowout gatherings at the Best Buy Theater in New York's Time Square and Milk Studios in Los Angeles. Performers like deadmau5 and Mackelmore & Ryan Lewis feted the countdown affairs.
There were midnight launch parties going down at Microsoft Stores nationwide, and miles of human-made lines have formed at stores like Best Buy, Target and Walmart.
Just a week behind the PS4 release, it seems gamers still have plenty left in the tank for Microsoft's new machine.
A good day for gamers everywhere
It's not necessarily out of the goodness of its heart that Microsoft has bundled the Kinect; it's an integral part of the Xbox One experience, not just for controlling the UI but because so many games use it to varying degrees.
Exclusive titles like Ryse: Son of Rome, Forza Motorsport 5 and Dead Rising 3 are all weaving their way to the Xbox One at release, meaning proud owners will have plenty to play on day one.
Regardless of which side you take in the PS4 vs Xbox One debate, there's arguably no better time to be a gamer than right now.
- Looking to kill time while you wait in line for the Xbox One? Why not read our hands on PS4 review to see if you're making the right decision.