After facing significant backlash, Facebook will reverse its ban on news content for Australian users and organisations on its site, according to a statement issued by the social media giant.
The initial ban, which came into effect last week on February 17, was a response to the Australian government’s proposed media bargaining code, which seeks to make tech giants such as Facebook and Google pay news media in Australia for linking to their content.
But Facebook has now reversed its controversial decision to pull all news for Australian users, and the Australian government says that Facebook, “intends to restore Australian news pages in the coming days”.
The reversal comes after the Australian government made changes to the proposed code. One amendment states that news publishers and tech companies now have two months to negotiate on the amount to be paid before an independent arbitrator steps in as a last resort.
- Facebook's news ban in Australia: everything you need to know
- Google threatens to block search in Australia if 'pay for news' law is passed
- Microsoft wants the US to adopt Australia's controversial media code
William Easton, Facebook’s managing director in Australia, said in a statement that, “we are satisfied that the Australian government has agreed to a number of changes and guarantees that address our core concerns about allowing commercial deals that recognize the value our platform provides to publishers relative to the value we receive from them”.
While Australians can soon expect their news to make a reappearance in their feeds, it appears Facebook hasn’t ruled out the possibility of removing it again.
In a separate statement, Facebook’s VP of Global News Partnerships, Campbell Brown said that, “the government has clarified we will retain the ability to decide if news appears on Facebook so that we won’t automatically be subject to a forced negotiation”.
This story is developing.
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Jasmine Gearie is an ecommerce editor at TechRadar Australia, with a primary focus on helping readers cut through the jargon to find the best mobile and internet plans for their needs. She crunches the numbers to maintain dedicated guides to the latest phones, NBN and broadband plans of all types, and covers the important telco industry news. She also hunts down tech deals on laptops, phones, gaming consoles and more, so readers know where to buy the products they want for the cheapest prices.