According to a recent study carried out by the company, the three most common ways consumers and businesses are targeted by scammers include email (62%), text messages (52%) and through social media (29%). For this reason, Avast has decided to add scam and online fraud protection to its flagship antivirus offering.
The update to Avast One also includes a new feature launching on Windows and Android called Online Safety Score that provides users with regular feedback on their digital habits and gives them personalized tips to improve their online and device safety. Meanwhile, Privacy Advisor is an educational tool that offers simple step-by-step instructions to adjust and improve privacy settings on Google, Facebook, LinkedIn and other popular online platforms.
Chief product officer at Avast, Vita Santrucek explained in a press release how the company’s new additions to Avast One can help users feel safer and less at risk of online scams, saying:
"We know scams are a cause for concern for a lot of people so our goal with the new additions to the Avast One suite was to help them regain confidence and peace of mind when using the internet and their devices. Not only are scams and other forms of online fraud more pervasive, they're also more sophisticated, to the extent it's really hard to differentiate between content that's benign and content designed to exploit. Scammers take advantage of current affairs to reel people in, for example, two years ago we saw a spike in Covid-related scams, and in February and March this year we saw scams related to the Ukraine war."
Email Guardian, Scam Protection and Smart VPN
In addition to Online Safety Score and Privacy Advisor, the free version of Avast One, Avast One Essential, is also getting another new feature in the form of Email Guardian.
Email Guardian blocks malicious attachments in emails and prevents users from sending these dangerous files to others. When a malicious attachment is detected, an alert is displayed and from here, a user can still choose to download a file if they think it is safe on Windows and Mac.
The paid versions of Avast One, Avast One Individual and Family, are getting two new features in the form of Scam Protection and Smart VPN.
As the name suggests, Scam Protection helps protect users from scams by notifying them when they receive a text or social media message where a potentially dangerous link has been identified. If the link is safe, it’s opened automatically in a user’s browser but if it’s dangerous, the user is notified so that they can decide whether they want to ignore the link or proceed at their own risk.
Avast’s Smart VPN feature allows paid users to configure the company’s VPN to automatically connect during certain situations such as when joining a public Wi-Fi network or when logging onto a banking website.
Avast One is available in the US, UK, Canada, Australia, France, Germany, Switzerland and Austria and with Avast One Essential, users can test out the service for themselves first before upgrading to a paid plan.
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After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.