Sony acquires deep learning company iSIZE - signaling a focus on cloud streaming improvements

The PS Plus logo on a grey background
(Image credit: Sony)

Sony has just acquired UK-based iSIZE, a company that specializes in AI-powered solutions for video processing, streaming and bitrate improvement.

The PlayStation 5 manufacturer announced the news via a blog post on Sony Interactive Entertainment's official website. Ueli Gallizzi, senior vice president of SIE's Future Technology Group, wrote: "iSIZE builds AI-powered solutions to deliver bitrate savings and quality improvements for the media and entertainment industry.

"The acquisition provides SIE with significant expertise in applying machine learning to video processing, which will benefit a range of our R&D efforts as well as our video and streaming services."

As per contractual commitments, Sony has not disclosed the cost of the iSIZE acquisition. However, it's easy to imagine Sony acquiring the UK-based company in order to improve its cloud streaming services. PS5 streaming has recently been added to the PS Plus Premium service, allowing subscribers to play some of the best PS5 games without needing to download them.

Cloud streaming still requires a pretty fast and steady internet connection in order to maintain a reasonable quality during play. Among the biggest issues faced by cloud streaming services are input delay and poor bitrate which leads to a choppy play experience and low image quality.

Sony's acquisition of iSIZE could be a conscious effort to combat the inefficiencies of its cloud streaming service, then. Previously, we've seen AI technology be leveraged in Nvidia's DLSS (Deep Learning Super Sampling), an upscaling solution that improves game image quality and frame rates with minimal performance cost. Sony and iSIZE could be gunning for a similar thing here; leaning on the tech to iron out the frustrations that render cloud streaming inaccessible for many.

Looking for ways to improve your PlayStation 5 experience? Have a browse of our guides to the best PS5 controllers and best SSDs for PS5 for top recommendations on gamepads and storage solutions respectively.

Rhys Wood
Hardware Editor

Rhys is TRG's Hardware Editor, and has been part of the TechRadar team for more than two years. Particularly passionate about high-quality third-party controllers and headsets, as well as the latest and greatest in fight sticks and VR, Rhys strives to provide easy-to-read, informative coverage on gaming hardware of all kinds. As for the games themselves, Rhys is especially keen on fighting and racing games, as well as soulslikes and RPGs.