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Microsoft Surface RT is 'single most popular Windows 8 device'

Microsoft Surface RT
Microsoft Surface RT
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Windows RT is only present in two devices currently on sale, Microsoft's much-loathed non-Pro Surface devices and somehow these two managed to be the most popular Windows 8 product family currently available.

According to a report released by AdDuplex, an in-app advertising specialist who analysed nearly 1000 Windows Store Apps that uses its SDK, Windows Surface RT manages to claim that top dog spot.

Whether this is a pyrrhic victory, only Microsoft can say, having written down hundreds of millions of dollars against its tablet portfolio. Surface and Surface RT accounts for nearly one in every eight tablets tracked in the survvey with the Asus T100 and the Dell Inspiron 3521 at #3 and #4.

The combined marketshare of the three Surface Pro tablets is less than 3%, in other words, ridiculously low.

What to make of these figures? Tracking in-app advertising for Windows 8 remains a very niche exercise as (a) relatively few people know and use Windows Store (b) Windows account for a tiny fraction of the tablet market.

As of August 2014, the two-year old Windows Store, which contains just over 170,000 apps, had registered 250 million downloads.

In comparison, the four-year old Apple's Mac App Store hit the 100 millionth download mark less than a year after it was launched.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at ITProPortal.com where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.