Because this is still a relatively new segment of the market, it's interesting that Nikon was the first company to bring a smart camera to the mass market, a few days ahead of the Samsung Galaxy Camera.
It would have been easy to assume that one of the general electronics giants such as Sony or Samsung would have entered this market sooner.
Unfortunately, although it is undoubtedly a very interesting prospect, the Nikon S800c is a bit of a disappointment.
Being able to download popular apps, such as Instagram, adds another dimension to what is otherwise a bog-standard compact camera.
The battery life is very poor, so bear that in mind if you want to use this as a holiday or travel camera.
What we have here is a reasonable compact camera, with the added benefits of Android. Sure, that's great for some, but we're not sure the image quality is strong enough to justify the £379.99/AU$448/US$349.95 full asking price for this camera.
If Nikon chose to combine one if its high-end compact cameras - with full manual control, raw shooting and other premium elements - with the Android operating system, then it would have made a much more enticing prospect.
But, since this is the first of a new line for Nikon, perhaps it's something that will be rolled out across other lines in future.