Tech-obsessed Brits are leading the way in adopting new televisual technologies, according to a new report from Ofcom.
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The UK also has the world's highest proportion of HDTV owners in Europe with 41 per cent, but the United States leads the world with 49 per cent.
The study also points our the rise in internet use on smartphones and mobile devices, with 16 per cent of all traffic.
The rise of online shopping, thanks largely to mobile devices, was also chronicled by Ofcom's report, with the average Brit now spending £1,083 on e-commerce in the last year.