The World Cup may be over but Virgin Media is pushing ahead for a new season of sport, rolling out three new Sky Sports channels starting today.
Earlier this year we reported that Sky and Virgin struck a five-year deal to see Virgin Media earn itself every Sky HD channel available.
Now Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD are appearing on Virgin set-stop boxes, according to Virgin itself, with Sky Sports 5 to also appear when it launches in a few weeks time. If you're already paying £7 a month to get Sky's HD content then you'll get the new channels for no extra charge.
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At the same time, Virgin has also announced that seven Sky channels are also joining the TV Anywhere lineup: Sky 1, Sky 2, Sky Living, Sky Living it, Sky Arts 1, Sky News and Sky Sports News.
- On the hunt for a set-top box? Take a look at Now TV