Gigaom claims the firm will use its annual conference, which kicks off on June 25, to showcase a new platform that puts content front and centre, rather than apps, with a heavy focus on Android gaming.
Android TV will be powered by a brand new UI, that's been referred to internally as Pano, giving users the opportunity to jump right into movies, TV shows and games without entering individual apps first.
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Saddle up, partners
The report claims Android TV won't be a device per se, but will exist as a platform Google hopes will be adopted by TV manufacturing partners, who could be part of the launch announcement in a few weeks.
The key question, though, is why Google would be looking to launch such a platform given the abject failure of Google TV and the subsequent success of Google Chromecast?
We're likely to find out on June 25.