'Dramatic' growth in lens sales during 2011, says Jessops

Retailer boasts 34% market share

Photographic retailer says that it has 34% of the lens market share in the UK.

Speaking to TechRadar, Sean Emmett , Marketing and E-commerce manager for Jessops, said the retailer saw a dramatic growth in lens purchases last year, and now has over a third of the total market share in the UK.

Emmett also said that the company was noticing that lenses for compact system cameras were also on the rise.

Generally, he said, that while most CSC lenses were sold with the camera, after a certain length of time, additional lenses are starting to be purchased.

Turnaround

Jessops experienced a tough few years in recent times, but recently announced that sales had grown by 3% for the year ending January 2012.

During the same period, online sales grew by around 72%. Around a third of Jessops total sales are made online, although the majority of those sales were then collected in a physical store.

The company credits an extensive programme of training and store rebranding as the reason for the turnaround in fortune.

The growing trend for compact system camera lenses is particularly interesting. Now that the format is becoming more popular and has been in the market for some time, it will be interesting to see how accessory sales fare.

ABOUT THE AUTHOR

News Reporter

Amy (Twitter, Google+, blog) is a freelance journalist and photographer. She worked full-time as the News Reporter / Technical Writer (cameras) across Future Publishing's photography brands and TechRadar between 2009 and 2014 having become obsessed with photography at an early age. Since graduating from Cardiff Journalism School, she's also won awards for her blogging skills and photographic prowess, and once snatched exhibition space from a Magnum photographer.