LG has made some big boasts by way of a new video for the Optimus G, claiming the powerful smartphone is packing the "world's best camera."
The LG Optimus G will feature a 13-megapixel "ultra slim camera" in some regions, while others will only get an 8-megapixel snapper.
The video doesn't specify which regions will get the better camera, though LG will likely reveal that info soon, as the LG Optimus G is reportedly launching in September in Korea and worldwide by the end of the year.
Either way, the LG Optimus G's camera will sport some impressive tech.
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Optimus G camera specs
According to the video, the LG Optimus G's camera includes "High Accuracy PKG technology from LG Innotek," which according to LG's website grants it small size and better accuracy, among other advantages.
LG Innotek's Director of Optical Solution Business Hyeong-cheol Moon calls the Optimus G's camera "the world's best ultra compact and ultra slim camera" and claims that the 13-megapixel shutter is the highest-pixel camera on any smartphone.
Moon also cites the image sensor's small pixel size, the thin, large-diameter lens, and the display's True HD IPS+ tech, which he says minimizes noise and enhances color-matching between the lens and the display.
The LG Optimus G is a beast
That said, 12 megapixels really is as high as a smartphone needs to get, and the rest of the Optimus G's specs sheet is even more impressive.
And the Optimus G sports a 4.7-inch display, 2GB of memory, 32GB of storage, and LTE and NFC technology.
The camera will also take advantage of that impressive Snapdragon S4 Pro with a Time Machine function, voice-activated shooting and a smart shutter.