Zynga is worth $445 million to Facebook

So long and thanks for all the credits

Zynga and its peculiar brand of -ville suffixed games may once have been the bane of your Facebook news feed but the games earn Facebook $375 million (£236.6 million) a year through Facebook Credits.

That's 68 per cent of Facebook's total $550 million (£347 million) income from Credits coming by way of Zynga, with the company also spending around $70 million (£44.2 million) on advertising on the social network.

That's a lot of, er, you know – farming equipment or whatever it is you buy in Farmville and its ilk.

Money for nothing

What this $445 million (£280.8 million) income amounts to is that Zynga makes up 12 per cent of Facebook's total income, and that is huge. What if Zynga ditched the social network as some long-time rumours suggested it might?

Happily for Facebook, it signed a five-year deal with Zynga in 2010 so that revenue isn't going anywhere, for now at least.

It's pretty good news for Zynga too, which apparently makes $1.3 billion (£820 million) from its activities on Facebook every year, often taking more than traditional console games.


News Editor (UK)

It's a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she's constantly on the hunt for top news and intriguing stories to feed your gadget lust. And having been immersed in the world of tech and tech rumours for more than six years, she can spot a photoshopped iPhone 8 image from 20 paces.