The social-networking side of the World Wide Web has embraced the concept of World AIDS Day, by changing the colour of their homepages to red.
Facebook has gone a step further and is encouraging its members to sign up and join red, which would change their logo to a red logo. If users don't want to replace their image, then they can share a video about World AIDS Day and a direction to the red shop, where you can buy red laces to promote the charity.
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Helping spread the word
"At Twitter, we're making it fun and easy to spread the word about this preventable and treatable disease that is hitting Africa the hardest," notes the Twitter blog.
"If you use any of the following terms below today on Twitter your tweet will turn red. Today is World AIDS day, help us spread the word."
The terms to turn your tweets red are as follows:
#red donates 100% of the profit to the Global Health Fund
@joinred is the official account of the (RED) campaign
40 cents can keep someone with AIDS alive
World AIDS Day is the perfect day to tweet for a cause
AIDS affects 33 million people around the world
Africa is where 22 million of these people live
HIV is a virus that can be expelled
#laceupsavelives is Nike's own campaign