Microsoft: China is vital for Bing

'No pages found for Dalai Lama'

Microsoft believes that the Chinese search market could hold the key in its battle to get Bing a significant global share.

Bing has made some inroads into the search market since its launch, but with Google still hugely dominant on a global scale, more work needs to be done.

One market that Microsoft has picked out is that of China – although the influence of the authorities in restricting information and sites it does not deem proper for its people add an extra dimension for the computer giants.

Strategic market

"Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft," the company told Reuters.

"We specially set the search technology center in China to get a deeper understanding of what Chinese users need, to be able to deliver the best product to them."

Bing has already launched in China, although it remains in a beta form – with more localisation a key factor for Microsoft.

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Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.