Amazon looks to bundling digital copies with Blu-ray discs

Disc+ On Demand covers all bases

Online e-retailer Amazon has launched a new initiative which gives its customers the chance to watch the movies they purchase instantly via a digital copy of the film.

As speedy as Amazon's disc-selling service is, it still relies on snail mail, so the company has come up with the interesting idea of bundling a digital copy in with the movie for free (it is calling it a gift) so you can get yourself some instant gratification.

Gift that keeps on giving

Called Disc+ On Demand, the service is currently available for 313 titles with the company noting: "Buy select DVDs and Blu-ray discs and watch the Amazon Video On Demand version instantly as a gift with purchase."

Some of the titles available at the moment include The Wizard Of Oz, Coraline and 2001: A Space Odyssey.

The idea isn't a new one – some distributors have been bundling digital copies in with their DVDs for a while now, but it is nice to see someone not linked with the movie studio looking at digital in this sort of way.

Currently, the service is only available from Amazon.com but TechRadar has contacted Amazon to see if the UK is going to get a slice of the action in the near future.

Via AfterDawn

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.