American book store giant Barnes & Noble has warned that it expects its Nook e-reader business to post an increased loss this year.
Launched back in 2009 the Nook line of e-readers, which was then followed by a range of tablets, were initially a great money spinner for the firm.
Time to move on?
In 2012 the Nook business recorded a huge $262 million (around £170 million/AU$250 million) loss, and the American firm expects that figure to grow in 2013.
Barnes & Noble has tried to keep pace in the now-lucrative tablet market, but its most recent offerings - the 7-inch Nook HD and 9-inch Nook HD+ - fall a little short of the mark when compared to similarly priced slates.
We've contacted Barnes & Noble asking how it plans to revive the Nook brand or whether it has any plans to cut its losses and run. We'll update this article once we hear back.