BMW just put AR in a car, and it finally makes perfect sense

BMW AR Experience
(Image credit: Future)

If you asked me to wear AR glasses on top of my regular glasses for a short ride in a lovely BMW EV, I would’ve said, “No thanks.” But now I’m glad I agreed because I can almost believe that augmented reality makes sense, not just for passengers but as a tool for drivers, as well.

Here in a parking lot at CES 2024 where car tech is everywhere, I hopped into an all-electric BMW iX M60 and donned a pair of Xreal Air 2 augmented reality glasses. I had to wear them over my regular eyeglasses because there was no time to put the right prescription lenses in them. Fortunately, the AR effect still looked quite good.

@techradar

♬ Follow Her - Zeeky Beats

As soon as I put the frames on, I could see a small circular platform sitting on the dash. For this experience, BMW put me in the passenger seat while a BMW rep drove (without AR glasses) and explained the technology to me. For this demo, we drove out of the lot, away from the convention center, and onto the streets of Las Vegas.

What I saw through the glasses surprised and often delighted me. It’s the subtlety that makes it work. There’s nothing that jumps up to occlude your vision. Instead, the mostly translucent objects appear on the dashboard or the road ahead. To be clear, though, AR elements can appear anywhere you look: out the windshield, out the passenger window. I forgot sometimes that everyone else couldn’t see what the Xreal Air 2 AR glasses were showing me.

BMW AR Experience

My ride. (Image credit: Future)

Throughout our trip, I saw green arrows directing me to my destination; they would curve left or right to alert me of an upcoming turn (comically, the driver who was not wearing the glasses managed to miss one of our turns). The idea here is that this guidance could replace your standard GPS navigation system. Granted, the system is connected to a phone that is connected to the car. Still, I didn’t have to glance down at another screen to see where I was going.

In addition to the direction queues, there were these-colored blocks that would appear on either side of the car. They were green for all clear, yellow for caution, orange for danger, and red for stop. If there was a stop sign ahead, an AR one would appear before me. There were virtual caution cones to warn me of potholes and other road hazards.

The system also accommodates games and entertainment for your passengers. At one point, the sky started raining virtual dice (BMW preprogrammed and timed these engagements to specific moments in our trip). Later there was a game where virtual poker chips were flying toward me. I earned points for each one I managed to, with my gaze, guide through a floating ring. I only managed 6 points.

On the virtual control panel, there was a media button. When we triggered it, the BMW rep told me to flip down my visor. On the surface was a virtual screen that looked like an 80-inch display sitting about 3 feet away from me, and it was playing, naturally, a BMW commercial. I was surprised and appreciated the image quality. 

At the end of our trip, we pulled back into the lot, and in front of me, I could see guidance to a charging station. The AR graphic showed how much charge I had left and how long it would take to recharge the iX M60.

BMW AR Experience

The interior looks normal to everyone else. (Image credit: Future)

One thing I noticed about all the imagery is that it understood the surfaces and chassis of the EV. BMW told me that it was not using the Xreal’s camera to read the surfaces. Instead, they had added a cabin camera to watch where I was looking properly positioning the control panel on the dash, and managing occlusion.

BMW AR Experience

BMW added this camera to track my view and augment the quality of the virtual reality. (Image credit: Future)

The latter is what really sells the AR effect. Those guidance blocks I mentioned disappear behind the edge of the car hood. In other words, they appear as real objects and not in some illusion-crushing and distracting form where I could oddly see the entire blocks through the body of the car.

This is the key to successful AR in a car. It not only has to provide an augmented experience, but it has to work with and make sense in the real world.

BMW has no current plans to add AR glasses or transparent AR windshields to all its EVs. For now, it’s a research project and what they learn here may inform the future of your driving experience.

We’re covering all of the latest CES news from the show as it happens. Stick with us for the big stories on everything from 8K TVs and foldable displays to new phones, laptops, smart home gadgets, and the latest in AI.

And don’t forget to follow us on TikTok for the latest from the CES show floor!

TOPICS
Lance Ulanoff
Editor At Large

A 38-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.

Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC. 

Read more
CES 2025 Best EVs
Five CES 2025 EVs that make me excited for the future of transportation
BMW Panoramic iDrive
Goodbye, buttons – BMW's new Panoramic iDrive system gives all its cars a massive head-up display with AI assistant
Sony Honda Mobility Afeela 1 screens
The obsession with huge in-car screens has to stop – nobody needs that much information when behind the wheel
The Xreal Air 2 glasses on a violet background featuring the TechRadar logo
The best smart glasses 2025: the top AI and AR glasses you can find
A Vay Kia Kia e-Niro on the street in Las Vegas.
I got remotely driven around Las Vegas, and it has me rethinking rideshare and rent-a-car services
Halliday Smart Glasses
I can't decide if I love or hate Halliday Smart Glasses with its ultra-tiny display and nosey AI
Latest in Vehicle Tech
Tesla Roadster 2
Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020
Citroen 2CV
The retro EV resurgence is in full swing, as Citroen confirms the iconic 2CV will return with batteries
Tesla Model 3 2025
I’ve driven the Tesla Model 3, but Elon Musk is making it hard for us all to love the brand
EV Camping
I went EV camping in a Rivian R1S, and here’s what I learned
Volvo Gaussian Splatting
Volvo is using AI-generated worlds to make its cars safer and it’s all thanks to something called Gaussian splatting
BYD Han L
BYD’s latest electric vehicle platform can add 249-miles of range in just five minutes – your move Tesla!
Latest in News
Tesla Roadster 2
Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping
Google Gemini AI
Gmail is adding a new Gemini AI tool to help smarten up your work emails
DJI Mavic 3 Pro
More DJI Mavic 4 Pro leaks seemingly reveal launch date, price and key features of the triple camera drone – here's what to expect
Android 16 logo on a phone
Here's how Android 16 will upgrade the screen unlocking process on your Pixel
Man sitting on sofa, drinking coffee, looking at phone in surprise
Thousands of coffee lovers warned to stop using their espresso machines immediately after reports of burns and lacerations