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Plusnet enters mobile market with Life Mobile boost

TV, broadband and fixed-line provider Plusnet enters the increasingly crowded quad-play market today with the addition of mobile services.

The launch of Plusnet mobile as a 4G MVNO on the EE network also comes with a subscriber boost in the form of a takeover of Life Mobile’s customer base, which was previously owned by EE.

Life Mobile began life as Phones 4u ‘s MVNO – a way for the now defunct high street mobile retailer to expand vertically while also reducing their reliance on the UK’s networks. When Phones4u entered administration in September 2014, EE acquired Life Mobile and its 85,000 subscribers a month later in October for around £5 million.

Four-way solutions

Life Mobile’s customers will be absorbed into Plusnet Mobile on 29 November in what Life Mobile told customers would be a “seamless” transition.

Commenting on their move into the mobile space, Plusnet CEO Andy Baker said, ‘This is an incredibly exciting moment in our company’s history. True to our Yorkshire roots, Plusnet has always prided itself on offering customers more for less, and extending our offering to include a mobile service is a natural next step as we move to become a full-service quad-play provider.’

A staff member from Life Mobile told Mobile Magazine that they were informed a week ago that Life Mobile was to be purchased by Plusnet and were told the move would lead to an expanded team and more "opportunities" for staff at the MVNO.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.