Photojojo has introduced a new lens for Micro Four Thirds cameras from Olympus and Panasonic.
The new lens is focused manually, and features soft bokeh, vignetting, lens flares and low contrast for a 'lo-fi' feel. It also offers a very shallow depth of field for tilt-shift-like photo effects.
The aperture can be set from f/1.4 to f/16 to give different effects from blurred backgrounds to shallow selective focus, which Photojojo claims is similar to the effects that can be achieved with a Lensbaby.
The lens can be attached to Micro Four Thirds cameras, such as the Olympus PEN or Panasonic G series using the C-mount adapter that comes in the box.
Capable of focusing down to 0.3 metres, the lens has a 25mm focal length, which is equivalent to 50mm in the 35mm format.
The Lo-fi Micro Four Thirds lens is available for $90 (£57), making it much cheaper than any current Micro Four Thirds lens on the market.