Sony Ericsson 'to make fewer phones'

Sony Ericsson - less phones, more cash
Sony Ericsson - less phones, more cash

Sony Ericsson has admitted that one of the reasons for its global slide is overloading the market with handsets, and will be bringing a smaller portfolio next year.

Speaking to TechRadar, Dave Hilton, marketing director for Sony Ericsson UK and Ireland, said the next step was going to be concentrating on setting up a smaller portfolio while maintaining the innovation he believed had been showcased by the release of the Satio, Yari and Aino.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.