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Samsung sheds light on its future B2B plans at CeBIT 2014

Samsung B2B Future
B2B according to Samsung

Samsung might only be focusing on business printers at CeBIT 2014 in Hannover, Germany, but the South Korea-based company also revealed a bit more detail about its roadmap for the business market.

Over the next 24 months, the company will launch a new cloud solution called "Samsung Cloud Platform" (SCP) that will provide customers with acccess to a wide array of business services in one place; Samsung will initially use Amazon's Web Services (AWS) and has plans to team with partners in Europe.

Resellers, solution providers and system integrators are likely to benefit from this approach as well since it allows them to offer their services via a unified interface and partner, opening new revenue opportunities, which reminds us of what we saw at MWC with the launch of KNOX marketplace.

Beyond printing

Samsung told TechRadar Pro during an short adhoc briefing that SCP goes beyond just apps and will be extended to other Samsung business solutions.

"The printer will become more than just a piece of hardware that prints documents. It will become an essential solution for companies," Mark Ash, UK General Manager of Print for Samsung, said. One step in that direction will be another new solution set to be released in 2015.

Display Copy will allow co-workers to share documents across a wide variety of Samsung devices including TV via the Samsung Cloud Print app which will come handy when working remotely or for business meetings.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.