TV channels aren't being killed by VOD, says Sky exec

TV channels aren't being killed by VOD, says Sky exec
The TV channel is here to stay

Sky's director of product Luke Bradley-Jones has insisted that televisions channels are going nowhere, despite the explosion of catch-up and DVR viewing.

Speaking to TechRadar as a key update for Sky+HD boxes adds algorithmic suggestions and smart series links, Bradley-Jones insisted that sometimes viewers just want to sit back and let the channel controllers decide on their viewing.

"Suggestions was something that we spent a lot of time on modelling, but however clever you are sometimes you just want something served up on a plate through the channels," he said.

"However, the number of people using search to find programmes is at the best part of a couple of million, with our new look meaning that its accelerating - and our on demand box sets are hugely popular."

Sky's new EPG brings new features

Sky's new EPG brings new features

Second screen use

Bradley-Jones also sounded a note of caution around second screen use - insisting that some types of programming are better suited to being watched with tablet or phone in hand than others.

"There's a big growth in the use of second screens around sports - like the Ryder Cup or Formula One," he said.

"But with the total rebirth of the drama genre in the last five to ten years I think people are still seeking out a more immersive, 'sit back' experience outside of things like reality TV and sport."