Toshiba: We're stopping making consumer laptops

Toshiba Chromebook

Toshiba has confirmed that while it's stopping making PCs for European consumers – and indeed won't be offering these outside of its home market of Japan – the company will continue to sell computers to businesses in Europe and the US.

As you may have seen, Toshiba has been in trouble for a while now in terms of struggling to make a profit on its machines, and this led to rumours of a big laptop merger with Fujitsu and Vaio last month, which the firm was quick to put to rest at the time.

But now the cards have been laid on the table, and as Anandtech reports, Toshiba hopes that B2B sales of premium models will make a profit going forward.

In a statement, the company said: "Toshiba will concentrate on the B2B PC market globally by developing, manufacturing, and selling its Tecra and Portégé brands to the corporate market."

The DynaPad, with its detachable keyboard, has also dodged being chucked on the scrapheap.

2-in-1 growth

Essentially, the focus will be on ultra-thin notebooks, tablets and 2-in-1 convertibles, the latter of which will likely be a prime area for every manufacturer, as some big growth has been witnessed in this sector, and further major growth is predicted by multiple analysts and pundits. So focusing on this particular arena would seem a smart move.

Remaining stock of consumer notebooks will of course be sold, and those who buy these, or have just bought laptops in Toshiba's consumer lines (including Chromebooks), will still be covered by their full warranty, as you would expect.

Meanwhile, Toshiba is apparently still exploring the possibility of some sort of deal with other computer vendors.

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

Latest in Pro
Lock on Laptop Screen
Data breach at Pennsylvania education union potentially exposes 500,000 victims
Spyware
Stalkerware data breach potentially hits over 2 million users, including thousands of Apple devices
An American flag flying outside the US Capitol building against a blue sky
Five Eyes "cannot replace US intel in Ukraine", claims former US Cyber Command Chief
An AI face in profile against a digital background.
Getting your data ready as the AI race heats up
Pirate skull cyber attack digital technology flag cyber on on computer CPU in background. Darknet and cybercrime banner cyberattack and espionage concept illustration.
Criminals are using a virtual hard disk image file to host and distribute dangerous malware
Oracle
Oracle unveils multi-billion dollar investment in UK cloud and AI
Latest in News
Hornet swings their weapon in mid air
Hollow Knight: Silksong could potentially launch this year and I reckon it could be a great game for an Xbox handheld
Acer Chromebook Plus line
Chromebooks aren't dead! Acer has just launched 7 new ChromeOS laptops aimed at students and professionals
Apple Watch foldable display patent
Forget the folding iPhone – Apple has patented a foldable Apple Watch with two screens
Matt Murdock looking angry in Daredevil: Born Again season 1 episode 2
Daredevil: Born Again season 2 first look images have already spoiled how the Marvel TV show's first season will end on Disney+
Quordle on a smartphone held in a hand
Quordle hints and answers for Friday, March 21 (game #1152)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Friday, March 21 (game #383)