Tech savvy firms urged to switch to .uk as Stephen Fry leads the charge

Will the new domain attract more clicks?

UK domain registry Nominet has rolled out a new .uk top-level domain (TLD) for people and businesses wanting a "shorter, sharper" domain.

More than 10 million domain holders will be given five years to decide whether they want to sign up for a .uk address or stick with what they have.

British actor and Twitter extrordinaire Stephen Fry is one of the first to have made the switch from .com to .uk.

In a statement, Nominet said it expects that the new domain, which will coexist with the existing address, will appeal to UK-based "tech-savvy entrepreneurs and start-up businesses".

Its launch brings the UK in line with other countries including Ireland, France and Germany, which have launched the TLDs .ie, .fr and .de respectively.

Kane Fulton
Kane has been fascinated by the endless possibilities of computers since first getting his hands on an Amiga 500+ back in 1991. These days he mostly lives in realm of VR, where he's working his way into the world Paddleball rankings in Rec Room.