Spotify knows when you've hit your midlife crisis

30-year-olds have it all figured out, Spotify data confirms
Your Taylor Swift obsession is totally normal-ish

You don't really know who you are until you hit your thirties - that's the finding from Spotify's latest data-crunching project.

Looking at music tastes across the ages of its listeners and relating them to the popularity of the artists they listen to, the music service came up with the shocking revelation that that the older we get, the less we listen to pop music. Its teenage users listen to popular music almost exclusively, and its middle-aged male users listen to the most obscure stuff.

Data pop

Men tend to skip out on pop music more quickly than women with a sharp decline into lesser-known acts happening quite quickly in their 20s, while women seem more likely to mix and match between chart music and less well-known stuff.

Spotify reckons this is down to the fact you don't really know your tastes until you're in your thirties: "For the average listener, by their mid-30s, their tastes have matured, and they are who they're going to be."

Interestingly, both women and men dip back into more popular artists when they hit their 40s - to which we say, put some Carly Rae on and just embrace that mid-life crisis.

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.