Google's AirTable rival is now officially a Google Cloud product

Tables Project Management
(Image credit: Google)
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After launching a new work tracking tool from its Area 120 (opens in new tab) incubator last year, Google has announced that its AirTable rival (opens in new tab) Tables will soon become a “fully-supported Google Cloud product”.

In an email sent out to existing Tables users, the search giant explained that the tool's beta launch last year was a success which is why Google Cloud (opens in new tab) plans to fully invest in the product going forward, saying:

“Last September, we beta launched Tables in Area 120 with the goal of proving market demand for a solution that helps teams organize and track work, and it was a success! Google Cloud has committed to investing in this product area long-term. Moving forward, the beta version of Tables will still be available until we release a fully-supported Google Cloud product – which we expect to complete in the next year.”

Tables is the brainchild of staff software engineer and now Tables general manager Tim Gleason who came up with the tool after having his own difficulties keeping track of projects.

More than just project management

While Tables can be used for project management, the tool's developers believe it can also be used for a variety of different cases including IT operations, customer service tracking, CRM (opens in new tab), recruiting, product development and more.

However, what sets Tables apart from Asana (opens in new tab), Trello (opens in new tab) and other project management software (opens in new tab) is the fact that it uses bots to handle a number of administrative duties such as scheduling email reminders for overdue tasks, messaging a group chat when new forms have been submitted, moving tasks to other workers' queues or updating tasks when schedules have changed.

Head of Platform and VP/GM at Google Cloud Amit Zavery (opens in new tab) believes that the pandemic and the transition to working from home (opens in new tab) played a big role in the early success of Tables. This is because managers needed additional help tracking the progress of their remote workers. At the same time though, integrations with Office 365, Microsoft Access, Google Sheets, Slack, Salesforce, Box and Dropbox allow employees to use Tables with their existing tools.

Although Tables offers both a free plan (opens in new tab) as well as a paid one, which costs $10 per user per month and ads support for up to 1,000 tables and 10,000 rows, pricing options for the tool could change once it is released as a fully-supported Google Cloud product in the next year.

Via TechCrunch (opens in new tab)

Anthony Spadafora

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.