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Fuji goes after new users with the X-A10

We're still waiting to get our hands on Fuji's latest X-A3 that was announced at Photokina, but that hasn't stopped the company launching an even more affordable mirrorless camera, the X-A10.

Sharing a similar retro-inspired design to the X-A3, Fuji's softened the edges of the X-A10's top-plate with the other most noticeable difference between the two cameras the choice of sensor.

Unlike the X-A3 which uses a 24MP chip, the X-A10 utilises a 16.3MP APS-C sensor. Both cameras opt for a more traditional (and potentially cheaper to produce) Bayer pattern design, as opposed to Fujifilm's unique X-Trans design that's impressed us in cameras like the X-T2

Moving on from the sensor, and while there's no built-in electronic viewfinder, however, there's a 3.0-inch tilting display that flips upwards 180 degrees for those that like to shoot selfies. Additionally, the camera sports a dedicated Eye Detection AF mode as well as a 49-point AF system.

Touchscreen functionality isn't included, however, but Fuji promises intuitive control with two command dials and an array of customiseable function buttons, while videos can be captured at Full HD.

The X-A10 will be available in January bundled with the latest 16-50mm kit lens priced at £499.00 - US and Aus prices to be confirmed.

Phil Hall

Phil Hall is an experienced writer and editor having worked on some of the largest photography magazines in the UK, and now edit the photography channel of TechRadar, the UK's biggest tech website and one of the largest in the world. He has also worked on numerous commercial projects, including working with manufacturers like Nikon and Fujifilm on bespoke printed and online camera guides, as well as writing technique blogs and copy for the John Lewis Technology guide.