Paul Maplesden

Paul Maplesden

Paul is a professional writer who creates extensively researched, expert, in-depth guides across business, finance, and technology. He loves the challenge of taking complex subjects and breaking them down so they are easy to understand. He can quote 'The Princess Bride' in its entirety and believes the secret to good writing is Earl Grey tea.

Articles by: Paul Maplesden

Marketing 101. Online marketing is a marketing basics musts for your business to grow: tablet on desk stating digital marketing

Marketing 101: marketing basics for small business owners

By Paul Maplesden published

We outline "Marketing 101", or the basics of marketing for small business owners, to get you started with self-promotion.

man writing out email marketing steps on whiteboard

The best marketing email examples for small businesses

By Paul Maplesden published

We outline the best marketing email examples for small businesses to use when marketing their products.

person writing notes at a desk on marketing strategy

The best organic marketing strategies for small business

By Paul Maplesden published

We outline the top organic marketing strategies for small business, and how to apply them when marketing your company.

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The best digital channels for marketing funnel stages

By Paul Maplesden published

We outline how to match marketing funnel stages with the right digital channels, to enhance your marketing plans and strategies.

paper on desk with 'marketing strategy' written on it

What is a marketing funnel and how does it work?

By Paul Maplesden published

We outline what a marketing funnel is, how it works, and the various stages it requires you to undertake to create a plan for your business.

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Six small business marketing strategies that work

By Paul Maplesden last updated

We've outlined six small business marketing strategies proven to work, to help you start promoting your products or services.

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How can CRM software help me improve customer relationships?

By Paul Maplesden published

We outline a series of ways in which customer relationships can be improved with the help of CRM software.

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The eight steps in the CRM process

By Paul Maplesden published

We explore the CRM process from start to finish, outlining eight steps to take when considering a CRM for your business.

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5 reasons why you need a small business CRM

By Paul Maplesden last updated

Discover how a small business CRM can revolutionize your business in five essential areas, drive up sales, deliver great services, and build trust.

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What is a CRM in real estate?

By Paul Maplesden last updated

Discover what a CRM in real estate is, and how it can help with managing clients and properties, marketing, sales, and closing.

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Seven changes to a CRM for business that drive customer growth

By Paul Maplesden last updated

A CRM for business is a powerful driver of customer growth. Learn about seven changes that can optimize awareness, intent, and revenue.

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