Sky TV

Brit Week Sky's Brian Lenz believes that Britain has led the world in 3D, with the entire UK media industry helping adoption by its production and adoption of the technology.

Exclusive Sky's Brian Lenz has admitted that he feels the pressure of bringing the latest technology to the UK living room, admitting that making things simple for the mass market is the biggest challenge.

Exclusive "We're a mass market company"

Exclusive Sky's tech guru Brian Lenz has told TechRadar that it is going to be a busy year for the company in terms of apps, with lots of innovation for the companion device.

Sky has explained that a big factor in screening the eagerly anticipated HBO drama Game of Thrones just a day after it is shown in the US is to cut down on piracy.

Sky has explained that a big factor in screening the eagerly anticipated HBO drama Game of Thrones just a day after it is shown in the US is to cut down on piracy.

Sky will show off the first 3D Nazi footage, with the satellite giant to show off rare film from World War II in May.

Exclusive Simplicity is key

Sky is working to provide content for the YouView platform, according to a release by the BBC-backed IPTV project.

Sky+ is actively looking to add targeted advertising into its broadcasts, which will link adverts to user data, such as postcode, age and viewing package.