The mobile phone is an extension of the customer, so it makes sense to target that fact with your marketing plans.
The web is playing an increasingly important role in the way small businesses engage with their customers, even those considered rather old-fashioned and traditional.
Industry voice Businesses have set their sights on growth, yet many have failed to address the fundamentals first.
Industry voice The vast majority of businesses are still failing to make the most of the data which is available to them.
Industry voice The latest buzzwords associated with the Internet are nothing more than the age old adage about listening to what your customers are trying to tell you.
Exclusive With the expanded APIs, marketers are now able to automate and program thousands of tests.
Interview We spoke with Salesforce ExactTarget Marketing Cloud CMO Woodson Martin about Salesforce's new Journey Builder for Apps tool, and how marketing technology will impact IT.
Beginning October 6, ExactTarget Marketing Cloud users can leverage content creation and management tools to improve digital marketing efforts.