Twitter considering Facebook-like 'Pages'

And recommendations engine gets a much-needed update

Twitter could be looking to add Facebook-style brand pages in a bid to somehow make money from the popular pro-brevity social networking site.

Despite having over 200 million users and a five-year ancestry, Twitter still struggles to actually bring in any cash.

The move to brand pages would offer advertisers an incentive to hand over the moolah in return for a dedicated space for pushing their own messages and products just as they do on Facebook.


Meanwhile, Twitter users can now enjoy a better recommendations experience; the network has made it easier to find Twitter accounts that are based on your interests.

Previously, search results were returned based on whether your search query was included in a Twitter username – so if you searched 'tech', you'd generally get Twitter accounts that have the word 'tech' in the name.

@TechRadar would, naturally, be somewhere among them, but other tech-focussed sites whose names are a little more obscure would be missed.

It's not clear exactly how the new algorithm works – perhaps by examining recent tweets or by looking at an account's bio – but it's nice to see Twitter putting a bit of effort into the search functions which have always been a bit iffy.

From Marketing and Twitter


News Editor (UK)

It's a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she's constantly on the hunt for top news and intriguing stories to feed your gadget lust. And having been immersed in the world of tech and tech rumours for more than six years, she can spot a photoshopped iPhone 8 image from 20 paces.