New reports suggest that Microsoft is no longer in the running to acquire video on demand service Hulu.
Although it had been in talks with Hulu, Bloomberg is reporting that the Ballmer-led company is no longer continuing into a second round of talks based on a source with knowledge of the matter.
It may not be the end of the MicroHulu dream, however, with the same source refusing to rule out the possibility that Microsoft will re-enter talks at a later date.
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Hulu is also being courted by Yahoo and Google, with the rumour mill generally agreeing that Google is ahead in the race.
Bloomberg also reports that up to eight other companies have been speaking with Hulu's bankers, but the company's representatives declined to comment.
The VOD service, which began life as a joint venture between NBC, Universal, Fox and Disney, has never quite managed to make the leap across the Atlantic to UK shores, but a multinational acquisition could change all that.
The company's senior vice president for international business, Johannes Larcher, confirmed that Hulu is still looking to expand into other countries: "We are currently a US only business but we are interested in expanding into multiple markets like Europe and Asia," he said.