UK and Germany boast biggest Blu-ray buyers

Growth up 49 per cent, according to Fox

Blu-ray sales in Europe have been enjoyed something of a boost this year with Twentieth Century Fox announcing that in Q3 Blu-ray disc sales in Europe were up by 49 per cent.

These figures for Europe follow the same ascension as what is going on in the US, but it seems that the UK and Germany are trouncing the rest of the world with their Blu-ray buying.

Put their sales figures together and the number of units sold top 10 million.

Turning point

When it comes to Blu-ray's share of sales of recent Fox movie X-Men: First Class, a whopping 60 per cent of those who bought the movie in Germany did so on Blu-ray. In the UK the number was 40 per cent, which is in line with the rest of the world.

Speaking about the results, Vincent Marcais, Senior Vice President of International Marketing, Twentieth Century Fox Home Entertainment, said: "This Christmas is a turning point for Home Entertainment.

"Alongside a strong line-up of titles, the technology is in place to meet expectations that half of buyers will opt for the premium version of our films, enjoying Blu-ray quality at home, with the freedom to enjoy digital versions on their tablets and smart phones when on the go."

Fox recently announced that it will be offering UltraViolet-enabled content in early 2012 but told TechRadar back in July that Blu-ray was still its top priority.

ABOUT THE AUTHOR

Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.