Microsoft wants MacBook users to switch to Surface Pro 3

Launches step-by-step online guide

MacBook aficionados, Microsoft wants you to consider its Surface Pro 3 hybrid tablet/laptop as a potential alternative. Its marketing team has put up a microsite that aims to convince those mulling a move to bite the bullet.

The resource centre walks any prospective switcher through four steps (discovering Windows, discovering Surface Pro 3, moving your content and making the Surface Pro 3 interact with the rest of your Apple ecosystem).

Microsoft debuted its Surface range back in 2012 and it has proved to be a relative success given that Microsoft released two subsequent iterations. It has however yet to release the successor to the Windows-RT-powered Surface 2.

What Microsoft's tablet convertible has done though is pave the way for other similar products such as the Asus Transformer TX300, the Acer Aspire Switch 10 or the Schenker Element 10.1.

The site targets Apple's MacBook Air, more specifically the 11-inch model. That said, while a similarly configured Surface Pro 3 costs the same as a MacBook Air, adding a Surface Pro 3 type cover bumps the price by nearly 15%.

Check our review of the Microsoft Surface Pro 3.

ABOUT THE AUTHOR

Editor, TechRadar Pro

Désiré (Twitter, Google+) has been musing and writing about technology since 1997. Following an eight-year stint at ITProPortal.com where he discovered the joys of global techfests, developing an uncanny attraction for anything silicon, Désiré now heads up TechRadar Pro.