The case comes in six different shades (light and dark gray, blue, green, pink, and red) and, naturally, features the same folding methods that allow a number of viewing and typing-friendly positions.
If you want a little extra protection, as well as the magnetic sleep-and-awake mechanism, you'll need to fork out £39.99 ($49.99). However, it does come with free laser engraving. Whoop.
Unsurprisingly the Smart Cover reveal wasn't deemed important enough for a mention during a bumper, fast-paced, yet almost excruciatingly long keynote address at this year's WWDC.
On the software side of things, we saw the full Mac OS X 10.8 Mountain Lion software revealed, as well as the first look at iOS 6, complete with Facebook integration and a brand new homebrewed Maps app.