YouTube is reportedly readying its own streaming music service for later this year, as Google is preparing to take the necessary steps to compete with services like Spotify, Pandora and Soundhound.
The news comes at a time when the streaming music industry is growing stronger by the second, with more and more consumers making use of the various tune services every day.
However, the one big advantage YouTube will have on the competition is its 800 million-plus monthly users.
Sources in the record industry revealed to Fortune the prospective plan, which was also apparently confirmed by an anonymous source from Google itself.
YouTube would feature a free subscription that would include ads while listening as well as a paid ad-free version that would include undisclosed special features.
These same special features would also be offered in a new paid subscription-based version of Google Play, the Android music app.
Though you can already purchase, listen to, and store music in Google Play, the paid subscription would include additional perks.
Despite Google and YouTube's pedigree, the recording industry is still wary of adopting a freemium model when it comes to music catalogs.
It will likely be awhile until YouTube's streaming service is ready, which gives Google plenty of time to convince the record industry and the listening public that this service, if it is indeed in the works, is a chart topper.
TechRadar asked YouTube for comment, and received this response from a spokesperson: "While we don't comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we're looking at that."