X-Factor US will allow voting by Twitter

Will the UK show be following suit?

In an interesting move, the US version of X-Factor is going to allow people to cast their votes via Twitter.

According to Deadline, the next episode of X-Factor US will allow people to send a direct message to vote for their favourite.

Social networks have been a major, ahem, factor in the talent competition for years – with people sharing their thoughts and feelings on their favourites or, more venomously, their most hated contestants.

Revenue streams

However, using Twitter as a direct voting mechanism is a bit of a turn up for the books, allowing fans not just to comment but to actually make a difference.

This is a scheme that is likely to go down well with a big swathes of the shows demographic, although it would, of course, potentially cut down on the revenue streams generated by text messaging or calls.

TechRadar has assiduously chased whether the UK version will be considering something similar, but we're yet to hear back from production company TalkBack Thames.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.