MySpace is preparing itself to link-up with Facebook, with news that the site is to integrate Facebook Connect into its pages.
This will mark a significant change for the service, which was the social network of choice before Facebook arrived and stole most of its thunder.
MySpace is significantly repositioning itself, however, as an entertainment hub and becoming something of a social recluse.
In a statement it told the
Article continues below
Severe losses, which have been called not sustainable by owners News Corp, and dwindling users have prompted a serious rethink about the site and it seems that using Facebook's service for third parties - that allows users to 'connect' their Facebook identity and friends to any site - is part of this.
Although MySpace hasn't confirmed that this is part of its plans, a number of people at the Web 2.0 Summit have, with one noting: "MySpace are going to install a Facebook Connect button across the site, but no one at the company can admit it publicly yet. They have to.
"They need the same audience to come to MySpace, that now goes to Facebook, if their re-launch to a social entertainment portal is going to have any traction."
Considering it's rumoured that MySpace's UK traffic is around 3.3 million, compared to Facebook's 26 million – this does seem to be the case.