90% of web traffic to be video 'by 2014'

Also, streaming to overtake P2P this year

Video content is set to take over the internet by 2014, with net analysis firm Cisco VNI Forecast predicting big changes for the web by 2014.

From there research, there's a few mind-blowing numbers, including that 64 exabytes per month will be processed on the web in 2014 – four times the amount which is piped through in 2010.

Cisco VNI Forecast also believe that the various forms of video the internet now carries – TV, VoD, Internet Video, and P2P – will account for 91 per cent of consumer traffic.

Beating peers

A new trend will also see streaming video overtake the popularity of P2P networks. Although this is fairly obvious that as web speeds increase, so will the amount of streaming done but Cisco VNI Forecast believes that by the end of this year "peer-to-peer traffic will not be the largest internet traffic type".

Speaking about the findings, Pankaj Patel, senior vice president and general manager, Service Provider Group, Cisco, said: "The Cisco VNI Forecast offers a global snapshot of video's significance in our daily lives and signals the need for further network preparations to support the quadrupling of the Internet and the more than 1 billion online video users by 2014."

Just this week, Sky announced that it is adding streaming and downloads to its Anytime Plus service – bringing web video streaming to the mainstream in the UK.

Via Cnet


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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.