Of course, most retailers sell games with their own discount taken off, and you can bet a dollar or two that this trend will continue with the new generation of consoles.
- Read our hands on review of the Xbox One
For now though, Microsoft's online store has Dead Rising 3, Ryse: Son of Rome, Forza Mororsport and Kinect Sports Rivals all priced at £50, and other online retailers might keep things closer to the same price point for the time being.
The price is right
Microsoft previously confirmed that first-party titles in the US would cost $59.99, keeping in line with its current pricing strategy, so the UK news isn't hugely shocking.
However, EA recently attached a £54.99 RRP to its next-gen titles, putting it a little higher than current, so it will be a relief to many to see that Microsoft hasn't made a similar move.
Whether other third-party developers will follow in EA's footsteps still remains to be seen. But in this world of Steam summer sales and mobile gaming, it's becoming more difficult to justify a higher price tag.