Of course, most retailers sell games with their own discount taken off, and you can bet a dollar or two that this trend will continue with the new generation of consoles.
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For now though, Microsoft's online store has
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The price is right
Microsoft previously confirmed that first-party titles in the US would cost $59.99, keeping in line with its current pricing strategy, so the UK news isn't hugely shocking.
However, EA recently attached a £54.99 RRP to its next-gen titles, putting it a little higher than current, so it will be a relief to many to see that Microsoft hasn't made a similar move.
Whether other third-party developers will follow in EA's footsteps still remains to be seen. But in this world of Steam summer sales and mobile gaming, it's becoming more difficult to justify a higher price tag.