Apple is looking to significantly lower the price of its base model MacBook Air with a new launch later this year, according to reports.
DigiTimes cites "sources from the upstream supply chain," to suggest that the company will introduce a more affordable notebook, perhaps as soon as the third quarter of 2012.
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The new model would reportedly knock $200 (£120) off the cheapest model which currently stands at $999 (£849).
Intercepting the Ultrabook
Apple's idea, according to the report, could be to mute the impact of the Intel's Ultrabook drive, which aims to reach an average $699 (£431) asking price.
With Windows 8 expected to give that sector a massive boost, a lower-priced MacBook Air could help to keep Apple's original ultra-slim offering on top of the pile.
Whether the new model will feature downgraded components or will just be a straight-up price cut, was not revealed.
Rumours have also persisted that Apple plans to launch a 15-inch MacBook Air later this year.