Zenfolio website builder review: Dedicated portfolio website builder

An attractive portfolio builder for photographers

Zenfolio 21:9 Hero
(Image: © Zenfolio)

TechRadar Verdict

Although it’s certainly not the biggest name in the world of website building, Zenfolio’s excellent portfolio builder and advanced tools make it an option worth considering.


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    Excellent photo-specific tools

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    Beginner-friendly editor


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    Designs are a little simplistic

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    No free forever version available

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Our Zenfolio review delivers all the information, insight, pros and cons you need to make an informed decision on whether this is the right portfolio website builder for you. 

Finding the best website builder for your portfolio is a crucial step in showcasing your work, demonstrating your talent, and getting in front of a new and potentially profitable audience. Which is best for you will depend on several factors ranging from your technical skills to how you want to represent yourself online. 

Zenfolio is one of the best portfolio website builders on the market, offering a host of tools built specifically to help photographers get their work online and grow their photography businesses. 

Our experts have tested the Zenfolio portfolio website builder, assessing areas including ease of use, tools, and features to help you make an informed decision on whether it might be the best option for you. 

Zenfolio portfolio website builder pricing page screenshot

Prices start at $9 per month (Image credit: Zenfolio)

Plans and pricing

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PlanPaid annually Paid monthly

Zenfolio offers three paid plans with both monthly and annual payment options. There’s also a 14-day free trial that you can use to test the platform and get a feel for its features and tools 

Portfolio plan

At the cheaper end of the spectrum sits the Portfolio plan. This plan includes a great selection of templates, 15GB of photo storage, and the ability to connect your own domain name. 

PortfolioPlus plan

Upgrading to the PortfolioPlus plan and you will have access to everything in the Portfolio plan, along with a more powerful site editor, 150GB of photo storage, and the ability to sell directly from your website. 

ProSuite plan

Finally, the ProSuite plan gives you everything in the PortfolioPlus plan, plus you will gain access to a suite of powerful features designed for professional photographers, including automated client campaigns and an all-in-one booking, invoicing, and payment solution.

Zenfolio Website Builder Review

Zenfolio boasts an excellent list of photo-specific features (Image credit: Zenfolio)

Zenfolio features

Zenfolio’s photography portfolio website builder is backed by a suite of advanced features to help you get the most out of your site. Below we list some of the most noteworthy.

When you sign up for a new Zenfolio account, you will have access to a suite of free photography website templates, mobile-friendly themes, a drag-and-drop editor, and more. 

Showcase your work through public galleries to help you gain more clients. Then, you can create custom photo galleries complete with password protection to help you share work with existing clients. Alternatively, set up a simple online store using Zenfolio's ecommerce platform to sell photos, videos, or other content. 

You will also have access to a suite of advanced marketing tools, with a focus on helping you grow your social followings. Integrations are available for all major social media platforms, and there’s even a range of SEO tools to help you increase your organic search traffic. 

Zenfolio also offers BookMe, an advanced tool that automates booking, scheduling, gallery creation, and commerce for professional photographers.

BookMe streamlines and simplifies a photographer’s daily workflow by automating a multitude of functions that traditionally added hours to a photographer’s workday. The BookMe feature comes as standard on the ProSuite plan or can be added at an additional cost to other plans. 

Zenfolio Website Builder Review

The Zenfolio editor is simple and intuitive (Image credit: Zenfolio)

Interface and in use

To get started with Zenfolio, you can either sign up for a premium plan or take advantage of the 14-day free trial. No credit card information is required to begin the free trial, and the only things you need to provide are a name and email address. 

Once you’re signed up, you will be guided through a simple four-step setup process. Here, you will be able to specify the type of site you want, select an initial design, upload a few photos, and add SEO information. 

The website editor itself is quite simplistic, but it does come with enough tools for you to customize your design. Change color schemes, rearrange or re-order design elements, and add your own content for a truly personalized portfolio. 

Finally, there’s an impressive media management area that lets you upload and organize your photos and videos. Create custom galleries on different pages, add password-protected client galleries, and showcase your work for prospective customers. 

Zenfolio Website Builder Review

There are various support options available (Image credit: Zenfolio)


Zenfolio offers numerous support services, including live support and a range of self-help resources. Reach out to the customer service team via live chat, online ticket submission, or email, and expect an answer quite quickly.

You can also book a free one-on-one setup session to get connected with a Zenfolio expert who can help you get your site started. 

Or, take advantage of the great range of self-help resources, which include detailed guides, full webinars, and more.

Zenfolio competition

As far as portfolio website builders go, Zenfolio certainly isn’t a bad option. However, there are some alternatives that are certainly worth considering. 

For example, Wix is known as the world’s most powerful website builder. Take advantage of the platform’s power to build a highly functional, personalized portfolio. It’s similarly priced to Zenfolio, and there are numerous add-ons available through the Wix App Market that you can use to add extra portfolio functionality to your site. 

Squarespace is another decent option, particularly for those who value high-quality designs over all else. It’s known for its excellent portfolio templates, highly attractive designs, and impressive editing tools. And while Squarespace certainly isn’t the easiest website builder to use, its section-based editor allows a passable amount of design flexibility. 

Zenfolio review: Summary

At the end of the day, there’s a reason why Zenfolio is one of the world’s top-rated portfolio website builders. It offers an array of tools to help you showcase photo and video content, along with eCommerce features to help you sell your work, a beginner-friendly editor, and more. 

On top of this, Zenfolio is very competitively priced, has great customer support, and boasts a noteworthy media organization portal. 

The bottom line: If you’re looking for an affordable, highly functional portfolio website builder, Zenfolio should certainly be among your top options. 

Daniel Blechynden

Daniel is a freelance copywriter with over six years experience writing for publications such as TechRadar, Tom’s Guide, and Hosting Review. He specializes in B2B and B2C tech and finance, with a particular focus on VoIP, website building, web hosting, and other related fields.

With contributions from