GetResponse AI website builder review 2024

A beginner-friendly AI website builder that’s part of a larger marketing suite

screenshot of getresponse AI website builder homepage
(Image: © GetResponse)

TechRadar Verdict

GetResponse has recently introduced a new AI-powered website builder as a part of its suite of tools. While it lacks the polish of a dedicated platform, it’s beginner-friendly and gets the job done.

Pros

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    AI-driven code-free builder

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    Integrated with marketing tools

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    SEO optimization and AI copywriting

Cons

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    Basic, not very flexible

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    Expensive to scale

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    Sites not optimized for speed

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GetResponse is a comprehensive email marketing and AI website builder platform that has been empowering small businesses, marketers, and entrepreneurs for over 25 years. With a focus on providing affordable and user-friendly tools, GetResponse has grown from humble beginnings in a small Polish city to a globally recognized brand, serving over 350,000 customers worldwide as of 2024.

One of GetResponse's latest additions is its AI-driven website builder, which aims to revolutionize the way businesses create their online presence. By answering a few simple questions about your business and design preferences, GetResponse's AI technology generates a personalized website in just minutes. You can then customize your site using the drag-and-drop editor. You can also choose from over 100 responsive templates or soon even import an existing website from HTML and CSS. 

What we liked most about GetResponse's AI website builder is its seamless integration with the platform's marketing ecosystem. You can connect your automated campaigns, signup forms, pop-ups, live chats, social media ads, and more — all within a single account. This all-in-one approach saves time and streamlines your marketing efforts. 

However, while it gets the job done, GetResponse’s AI website builder lacks the completeness of a dedicated website builder like Wix or a fully-featured CMS like WordPress.org or Webflow. The sites it creates aren't terribly fast, with room for improvement according to Google's Core Web Vitals. A lot of the best features are locked behind paid plans, which get progressively expensive as your email list grows.

GetResponse's platform is arguably one of the best small business website builders and marketers looking for an all-in-one solution to build their online presence and manage their marketing campaigns. While it may not be the most robust or customizable option on the market, the ability to integrate multiple marketing tools into a single solution can be a boon for small businesses getting started. However, we recommend you do some planning before you commit, because this platform can get more expensive as you scale up.

GetResponse plans and pricing

screenshot of getresponse pricing

GetResponse offers plenty of packages to pick from. (Image credit: GetResponse)

GetResponse offers a comprehensive pricing structure for its AI-powered website builder and marketing platform. The pricing is based on the size of your contact list and the level of features you require.

The easiest option is the Free plan, which allows you to build an AI-powered website at no cost using GetResponse’s website creator. This plan includes basic features like email marketing for up to 500 contacts, a drag-and-drop website builder with 5GB bandwidth and 1 landing page, the ability to connect a custom domain, and access to landing pages, signup forms, and web push notifications.

For businesses needing more advanced features, GetResponse offers three paid plans billed monthly or annually (with discounts for longer commitments). The Email Marketing plan starts at $19 per month for 1,000 contacts and includes unlimited newsletters, automated email campaigns, basic segmentation, and 24/7 live chat support.

The Marketing Automation plan begins at $59 monthly and adds features like advanced automation workflows, webinars for up to 100 attendees, contact scoring and tagging, and support for 3 users. Ecommerce businesses can opt for the Ecommerce Marketing plan at $119 per month, which includes everything in Marketing Automation, plus abandoned cart campaigns, promo codes, product recommendations, and support for 5 users and 5 active websites.

For high-volume senders and enterprises, GetResponse MAX provides custom pricing and includes a dedicated IP address, SSO, transactional emails, and priority support. Non-profit organizations can apply for a 50% discount on GetResponse plans.

GetResponse AI website builder features

screenshot of getresponse website builder features

You will be able to import your website to GetResponse soon.  (Image credit: GetResponse)

GetResponse offers a comprehensive suite of features designed to help businesses create, manage, and optimize their online marketing campaigns. From an AI-enabled website builder, to marketing automation, to ecommerce tools — you’ll have everything you need to run your small business.

Website builder

GetResponse's AI-powered website builder allows you to create a professional website without any coding knowledge. By answering a few simple questions about your business and design preferences, AI technology generates a personalized website in just minutes, which you can then customize using the drag-and-drop editor.

Email marketing automation

GetResponse's marketing automation feature enables you to create personalized customer journeys based on their behavior and preferences. You can build workflows using pre-designed templates or create your own from scratch, triggering actions like email campaigns, tagging, and scoring based on subscriber actions.

Ecommerce tools

GetResponse offers a range of ecommerce platform features to help you drive sales and manage your online store. You can create abandoned cart emails, product recommendations, and promo codes, as well as integrate with popular ecommerce platforms like Shopify, Magento, and WooCommerce.

Webinars and online courses

With GetResponse, you can host engaging webinars and create online courses to educate and convert your audience. The platform provides tools for managing registrations, interacting with attendees, and analyzing performance, as well as an AI-powered course creator and dynamic features like quizzes and certificates.

Analytics and reporting

GetResponse provides detailed analytics and reporting to help you track and optimize your marketing campaigns. You can monitor email performance, landing page conversions, and ecommerce metrics, as well as integrate with Google Analytics and other third-party tools for deeper insights.

GetResponse AI website builder: Setup

Begin by creating your GetResponse account, which can be done for free without providing any credit card information. Once registered, you'll be guided through a simple onboarding process that introduces you to the platform's key features and helps you set up your profile. 

As a first-time user, you can dive right into creating your website by accessing the Website Builder. GetResponse offers two ways to build your site, using the AI wizard or choosing from 100+ pre-designed templates. AI is the quickest option, guiding you through a series of questions about your business type, website goals, and design preferences before generating a personalized website in minutes.

After your initial website is created, you can easily configure and customize it to your liking using the intuitive drag-and-drop editor. GetResponse provides a decent range of design elements, including text blocks, images, buttons, forms, and more, which can be added and arranged on your pages with just a few clicks. You can also manage your website's structure by adding, removing, or rearranging pages, as well as setting up navigation menus and subpages. 

GetResponse also offers other built-in features like SEO optimization, analytics integration, and mobile responsiveness to ensure your website performs well and reaches your target audience. The platform automatically handles hosting and security updates, so you can focus on creating your content. 

The platform provides comprehensive support documentation and live chat assistance to help you troubleshoot any issues that arise. With regular usage and minimal maintenance, your AI-powered GetResponse website will serve as a powerful tool for growing your online presence.

GetResponse help and support

screenshot of getresponse website builder support

24/7 customer support can be a lifesaver when you are having website issues.  (Image credit: GetResponse)

GetResponse offers responsive and efficient customer support for its website builder, ensuring users have a smooth experience while creating and managing their websites. 

The company provides multiple support channels, including 24/7 live chat, email, and an extensive help center with articles and videos. Users consistently praise the quick response times, with live chat inquiries typically answered within 60 seconds with a high customer satisfaction rate of 97%.

Support agents are knowledgeable and friendly, dedicated to helping users succeed with their website building efforts. They offer assistance in eight languages, including English, German, Italian, Spanish, Portuguese, Polish, Russian, and French. In addition to the responsive support team, GetResponse provides a comprehensive help center with step-by-step tutorials and videos on using the website builder's features, making it easy for users to find answers to their questions. 

GetResponse AI website builder: Final verdict

GetResponse’s website builder has enough features to get the job done in most scenarios. It features a good pre-built template and component library, email marketing and search optimization, as well as a beginner-friendly AI. However, despite not being particularly feature-rich, it struggles with website optimization and page speed. 

Another consideration is the price, which can get pretty expensive if you use the email marketing component. You’ll likely want to use the email marketing component, since it’s part of all paid plans. However, the pricing is based on the number of emails in your contact list, which makes scaling a challenge for cautious businesses.

Ritoban Mukherjee

Ritoban Mukherjee is a freelance journalist from West Bengal, India. His work has been published on Tom's Guide, TechRadar, Creative Bloq, IT Pro Portal, Gizmodo, Medium, and Mental Floss. Ritoban is also a member of the National Association of Science Writers.

With contributions from