Offer a range of helpful and easy to use website building and business tools, Wix is well known as one of the best website builders on the market.
Launched back in March 2024, the Wix AI website builder is a relatively new addition to the platform, replacing the popular Wix ADI website builder. This new AI-powered platform helps users create fully functional sites with minimal effort.
By answering a few questions about their needs, users receive a customized website in minutes, complete with relevant design elements and content. Wix AI website builder is a game-changer for some small businesses and individuals who want a professional-looking site without learning to code or spending hours on design.
While Wix already offers a robust drag-and-drop website editor, Wix's AI website builder simplifies the process even further.
This article was correct as of February 2025. AI tools are updated regularly and it is possible that some features have changed since this article was written. Some features may also only be available in certain countries.
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What is Wix AI website builder?
Wix AI website builder is designed to automate web design for users who want a fast and simple setup.
Wix AI website builder aims to lower the barrier to entry for website creation. Unlike Wix’s standard editor, which allows full customization, Wix AI website builder takes a chat-prompted approach.
You start your website building journey by answering questions asked by the AI bot. These questions cover everything from information about your business to the type and style of website you want to build. Once you have answered these questions the bot provides you with a summary of the information you have given.
Review the summary, then submit it. The AI then works behind the scenes creating your website.
The tool uses machine learning to analyse millions of websites and suggest the most effective design for a given industry or purpose. Once the site is created, users can make edits.
Note: You will certainly need to make edits. Although the website builder will tailor build a website for you complete with images and text, these almost always need some level of replacing or editing to make the website fit for purpose.
What can you use Wix AI website builder for?
Wix AI website builder is ideal for small businesses, freelancers, bloggers, and individuals who need a website quickly but lack design skills.
It’s particularly useful for portfolio sites, service-based businesses, and simple ecommerce stores. The AI-driven approach means users don’t need to manually adjust colors, fonts, or layouts unless they want to.
It’s also a great tool for people who don’t want to spend time tweaking every detail but still want a professional-looking result. Wix AI website builder can also handle business information, contact pages, and even simple online stores.
What can’t you use Wix AI website builder for?
Unlike Wix ADI, Wix AI website builder integrates into Wix's standard website builder. This means, once you have created your website using AI, you can then use all of Wix's other website editing tools to tweak your site.
However, those who expect to tell Wix's AI bot a few lines about their business and receive a website that will need little or no editing are likely to be disappointed.
Although Wix is incredibly quick and easy to use, if you don't feel comfortable with editing your site or simply don't have the time to do so, you may be better off working with a website building agency or freelancer.
How much does Wix AI website builder cost?
You can use Wix's AI website builder on all Wix pricing plans, including the free plan. However, if you want to remove Wix branding and access premium features, you'll need a paid plan.
Prices start at $17 per month for the Light plan, which includes a custom domain and basic features.
The Core plan, costing $29 per month, adds more storage and analytics. You'll also need this plan if you want to sell online. Higher-tier plans like Business or Business Elite offer advanced ecommerce features.
Is Wix AI website builder any good?
Wix AI website builder is highly rated for its ease of use, especially for beginners, offering an intuitive way to create professional-looking websites without any design experience.
Wix earned the top spot in our list of the best website builders, thanks to its user friendly interface, powerful AI tools, and attractive price tag.
Wix AI website builder is an integral part of the Wix website builder. If ease of use is the priority, Wix AI website builder is an excellent choice.
Use Wix AI website builder if
+ Wix AI website builder is a great choice if you need a professional website quickly without the hassle of designing it yourself. The AI automatically generates a site in minutes, making it perfect for beginners with no web design experience.
+ It’s also ideal for small businesses, freelancers, and individuals who need a simple but visually appealing online presence. If you prefer automation over manual editing and want the AI to handle layout, fonts, and colors for you, Wix AI website builder provides an efficient, no-fuss solution.
Don’t use Wix AI website builder if
- If you want to tell the AI what you want and get a finished product that needs no editing.
- Wix AI website builder may not be the best choice for large ecommerce stores that require advanced product filtering or complex checkout systems.
Also consider
For ecommerce businesses, Shopify is a more powerful platform with advanced sales and inventory management tools. It also offers a great AI-powered website builder that is purpose built for creating online stores. It starts at $29/mo, which is the same price Wix, if you want a plan with ecommerce features. You can see how they stack up in our Wix vs Shopify guide.
If aesthetics and high-end templates are a priority, Squarespace offers a polished, AI-assisted design experience with beautifully crafted themes, making it a strong option for creative professionals and businesses. Our Wix vs Squarespace guide gives you a full comparison.
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