Although Zoom (opens in new tab) may be best known for its video conferencing software (opens in new tab), its platform also supports virtual events (opens in new tab) and the company's latest acquisition will allow these events to be both larger and more complex.
According to a new blog post (opens in new tab), the company believes that the future of events will include a combination of virtual and in-person formats. As a result, its customers will require a holistic solution that allows them to build, host and manage virtual and hybrid events.
Zoom first introduced Zoom Video Webinars back in 2014 to enable organizations to share information and interactive video presentations with up to 50k people. However, back in July of this year, the company unveiled Zoom Events (opens in new tab) to make it possible for businesses and other organizations to host in-person events that also have a virtual element.
In order to showcase some of the exciting new capabilities in Zoom Events, Zoom used its new Conference event type for Zoomtopia 2021 (opens in new tab) which saw over 33k virtual guests attend the tech conference (opens in new tab) from around the world. Now though, the company has acquired several tools as well as some top talent from the startup Liminal to make it easier for organizations to produce professional programs and performances from anywhere in the world.
Bridging the gap
As reported (opens in new tab) by The Verge, Zoom has announced that it has acquired two add-ons from the startup Liminal that can be used to create professional virtual events.
The first is ZoomOSC (opens in new tab) that will allow its customers to enhance professional meetings and events using the Open Sound Control (OSC) protocol. This add-on also enables users to integrate Zoom Events with third-party software, hardware controllers and media servers. The second add-on, ZoomISO (opens in new tab), makes it possible to export each participants' video feed as a separate output to professional production hardware with the capability to export five feeds in HD.
With the acquisition of these two add-ons, it will be possible to bridge the gap between emerging and traditional event control tools according to Zoom. This will likely be quite useful for broadcast studios, theaters and other organizations that want to create professional streams using the company's video conferencing software.
However, in addition to acquiring Zoom OSC and ZoomISO from Liminal, two of the startup's co-founders (Andy Carluccio and Jonathan Kokotajlo) will also be joining Zoom.
Via The Verge (opens in new tab)