As social commerce is one of the fastest growing channels for Shopify (opens in new tab) merchants, the ecommerce platform (opens in new tab) has announced a new partnership with TikTok (opens in new tab) that will make it easier for entrepreneurs to reach new customers.
Shopify merchants with a TikTok For Business (opens in new tab) account will soon be able to add a shopping tab to their TikTok profiles, sync their product catalogs and create a mini-storefront which links directly to their online store (opens in new tab) for checkout.
Kylie Jenner will be one of the first entrepreneurs to test out this new integration as she built her Kylie Cosmetics (opens in new tab) business on social media and also enjoys creating short-form videos for her fans on TikTok.
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President of Shopify, Harley Finkelstein provided further insight on the two companies' new partnership in a press release (opens in new tab), saying:
"Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner."
Tagging products in TikTok posts
Shopify and TikTok have also partnered to bring product links to Shopify merchants which can be used to tag products (opens in new tab) in organic TikTok posts.
With this feature, TikTok users can choose to shop directly from a merchant's storefront or click a tagged product in a merchant's TikTok video (opens in new tab) that will take them to the merchant's online store for checkout.
The TikTok Shopping pilot is currently available to Shopify merchants located in the US and UK. A select group of merchants in Canada will participate in the pilot in the coming weeks and from there, the feature will roll out to additional regions in the coming months.
Shopify merchants interested in selling their products on TikTok can request early access to the TikTok Shopping pilot by heading to Shopify's TikTok channel (opens in new tab).
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