HBO may be making some of the world's most cutting-edge television, but outgoing CTO Bob Zitter has fired a parting shot at television's cutting edge technology.
Speaking at TV Connect in London, Zitter claimed that 3D TV that used glasses is dead and admitted that he is very sceptical over whether consumers will ever buy 4K televisions.
"We never thought that 3D with glasses was ever going to get off the ground," Zitter said. "Consumers have shown they do not want to wear glasses in the home. 3D with glasses is dead."
Zitter's problem with 4K, or Ultra HD, is that he thinks most houses aren't big enough for televisions that would showcase the technology properly.
"I'm very sceptical that consumers are going to want to buy it," he added, suggesting that only 30 per cent of homes in the US has space for a 4K TV.
It's worth pointing out that Zitter is retiring in the coming days and that the argument for why people won't want 4K is almost exactly the same as the one used against Full HD in the past. And we all know how that ended.
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.